I started blogging in October of last year. I met with a business man about blogging and read a couple of books prior to throwing my hat in to the ring.Just think 10 years some of the top companies in the world did not have web sites. I recall in 1998, when I was VP of world wide marketing for Abbott Diagnostics, we had a major initiaitive to have a web presence for our division, which had sales over 3 billion dollars. This was a company known for developing remarkable medical technology and was a innovation leader in our market segment. We were not alone, many companies at the time had either no or pitiful web presence.
Today, even a small business is expected to have a good investment in their web page. Many regular people have web pages and young people are showing us how to build communities on line. As the milenium generation becomes consumers and business people, we will have to change how we do business. I have noticed many companies are experimenting with text messaging. The world is changing.
Having a web page that never changes, and slow responses to customer’s questions or concerns will not be tolerated. All business owners and key people should blog. We have learned that most black businesses are small. As black business owners we have the opportunity to be at the fore front of the future of business communication. We have a chance to show innovation and leadership to our customers.
I know for sure you can build community and make friends with your cilents. As a salesman, I always felt better when my customers where friends. It was a win win, I wanted to ensure my friends looked good by picking me. It became easy to have discussions because we enjoyed each other’s company.My friends would provide me the benefit of doubt at times when our products did not work well or something screwed upped.
It is all about relationships and having trust and respect for each other. Good blogging can help in that regard. as I mentioned, my blog started in late October, I had no idea what to do. I joined My Blog Log and my community has grown to close to 170 members. Chris Cree is one of the members and a early supporter. Chris’ blog, SucessCreeations is one of the top blogs in the world. Please check out his link for a proff source indicating how well blogging can work for your company.
Leave a Reply